Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them

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August 16, 2019   Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them by Ashwin Ramesh Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…   In the Battle for Talent, Pre-Employment Verification Gives Retailers a Leg Up by Jan Johnson Retailers today are locked in a battle for talent. With the U.S. unemployment rate at an all-time low, finding candidates from a smaller pool of applicants can be challenging. Savvy retailers are stepping up their game, with major players like Target announcing expanded benefits, while others explore new tools and data to help reduce turnover.…   Sponsored by Extole Have Current Customers Acquire Your New Ones Your customers will be a powerful customer acquisition engine with a well-designed referral marketing program. This guide highlights best practices for sparking person-to-person sharing and creating stronger connections between your brand and your best customers: your brand advocates. Get the guide today!        RETAIL RIGHT NOW How to Reduce Your Return Rate … and Save Money In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, titled “The Expensive Truth of Free Returns,” written by Iñaki García, co-founder and CEO of size recommendation tool uSizy. The growing rate of product returns, particularly from online customers, is costing retailers billions. Several…      TODAY'S NEWS Macy's, J.C. Penney Both Announce Deals With thredUP by Joe Keenan In less than 24 hours, two major department store chains forged a partnership with online consignment giant ThredUp. On Wednesday, Macy’s announced during its second-quarter conference call that it had launched a pilot with the resale site at 40 of its stores across the country. And yesterday, J.C. Penney said that 30 of its store locations would…   Sponsored by Avalara Selling Cross-Border? The Opportunity and Challenges Find out about the challenges online sellers face when it comes to meeting the demands of cross-border customers, and strategies to overcome them. We surveyed ecommerce retailers about their concerns, plans, and experience when selling internationally. Read the results.   Ready or Not, Here it Comes: What Predictive Scheduling Means for Retail Managers by Mike Morini For anybody who has shopped in a brick-and-mortar store, the influence of in-store teams on the shopping experience is no secret. A great experience with a store associate can quickly catapult the brand to the top of a shopper’s favorites list, while a poor interaction or, even worse, the inability to find someone to help,…   Sponsored by Melissa End the Customer Identity Crisis – Know Your Customers Suffering from fraudulent transactions or poor customer loyalty? It could be the result of an identity crisis – not truly knowing your customers. Melissa’s all-in-one solution, Personator, can help! It verifies identity, updates outdated contact info and adds demographics in real-time or batch. Learn how to flag risky transactions, improve fulfillment and end the identity crisis for good!