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Welcome to Trakr!!

We're baaaack!!  Did you miss us?? Here’s your monthly dose of what we at DigitalRadioTracker.com are finding interesting this month. Hope these articles help you improve your music industry life and your life in the world as a whole. And remember, DigitalRadioTracker.com can help you see where any song is being played, worldwide, at digital (internet) radio...and some terrestrial stations too, as an added plus!  Did we mention Worldwide??  Woo hoo!!

Time to read how you can boost your career!

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Music's Next Big Copyright Fight: Juice Wrld Sued In $15M Lawsuit Filed By Blurred Lines Lawyer In the past few years, the Nashville-based lawyer represented the Marvin Gaye Estate in its successful copyright infringement case against the co-creators of Blurred Lines, Pharrell Williams and Robin Thicke – which ultimately led to an award of almost $5 million. Last year, Busch represented Irish band The Script as they sued British star James Arthur, again for alleged copyright infringement, this time for Arthur’s worldwide hit, Say You Won’t Let Go. More recently, Busch has represented Eminem’s publisher, Eight Mile Style, in a lawsuit against Spotify which alleges, yep, copyright infringement of hundreds of the rapper’s songs. Now, Busch, a partner at King & Ballow Entertainment Law, has filed a $15m lawsuit against the creators and rightsholders of Juice Wrld’s 2018 global smash, Lucid Dreams. https://www.musicbusinessworldwide.com/yellowcard-sues-juice-wrld-for-15m-in-copyright-infringement-lawsuit/
 
5 Reasons Every Musician Should Be Using Twitch  I know what you’re thinking – for some it’s “What’s Twitch?” and for the rest it’s “Isn’t that for gamers?” That’s what I usually hear from people when I talk to them about Twitch. And yes, it’s a livestream platform mostly where gamers play games live for other gamers, but there is a very vibrant creative arts community on Twitch and music is a big part of it. You may have livestreamed a little already on YouTube, Facebook, or Instagram. Maybe you’ve done a show on ConcertWindow or StageIt. As with those, on Twitch you’ll perform live, the audience will post comments to the chat, and you’ll respond verbally to the comments. Pretty basic so far. https://blog.symphonicdistribution.com/2019/11/reasons-every-musician-should-be-using-twitch/
 

Purged: How A Failed Economic Theory Still Rules The Digital Music Marketplace Unless you spent a lot of time listening to early ’00s techno-utopian babble, the Theory of the Long Tail probably means nothing to you. Yet if you live in the US or Europe and you run a digital music label, you’re living it – or the fallout from it – almost every day. In 2004, Wired magazine editor Chris Anderson proposed The Long Tail, an economic theory blown up by futurist steroids. It theorized that with the introduction of the internet, blockbusters would matter less and everyone would sell “less of more.” The Long Tail prophesied “How Endless Choice Is Creating Unlimited Demand,” according to the subtitle of Anderson’s later book, which if true would turn the field of economics on its head. https://5mag.net/i-o/failed-long-tail-digital-music/
 

The Effects of Shortening Attention Spans on the Music Industry Do you realize that popular music songs are getting shorter? Well, they are, and the shift is dramatic. Between 2013 to 2018, the average song on the Billboard Hot 100 decreased in length by 20 seconds. Additionally, while only 1 percent of hit songs were 2 minutes and 30 seconds or shorter in 2013, this number rose to 6 percent in just five years. And this change goes across genres. From rappers to pop stars and country singers, the average length of hit songs is decreasing. https://medium.com/swlh/the-effects-of-shortening-attention-spans-on-the-music-industry-38d0b71a83d8
 

The Music Industry is Evolving Faster Than Ever, and So Are The Scammers In early 2018, Jay James was gearing up for the rollout of his new album, when all is said and done. Although it wasn’t the San Diego-based composer and producer’s first project, James believed that the album could be his big break. For the first time in his music career, the young artist decided to invest some money into marketing and PR.  A few months earlier, James had been followed on Twitter by someone who appeared to be a big player in the music industry. Billing himself as an “artist helper” in his Twitter bio, the verified account had almost 100,000 followers and seemed to be an expert in the field of artist development and digital marketing. In between regularly dishing out music industry advice aimed at budding artists and producers, he also advertised his abilities to consult and execute marketing campaigns that targeted press, social media, and even Spotify playlists. https://www.complex.com/pigeons-and-planes/2019/10/music-industry-scams
 

20 Questions for New Artists Part 7: Sound Recording Aggregators An independent artist is practically required to sign up with an aggregator in order to have your works serviced to many online outlets–some aggregators service hundreds of different retailers. (So one example of a pre-existing contract under Question #10 may be a band member’s contract with a sound recording aggregator.) It is important to remember that without marketing and promotion, a new artist is simply a needle in an even bigger digital haystack. Do not expect the aggregator to do any significant marketing or promotion, much less guarantee it.  This is the primary difference between a traditional distributor and an aggregator, but even traditional distributors may have a shaky ability to do marketing and promotion. Given that there are so many potential digital outlets, it is important for an artist to be able to decide on a case by case basis whether they want to be included and preserve the right to opt-in to any retailer or to opt-out at any time. https://musictechpolicy.com/2019/11/06/20-questions-for-new-artists-part-7-sound-recording-aggregators/
 

Which Is The Best Streaming Service For Supporting Artists? Your problem is that you don’t really have a problem. I’m in almost exactly the same position, only slightly worse, because I still use an MP3 player to listen to albums in MP3 format. The main difference is that I’m almost completely happy about not using any music streaming services. They are not obligatory. If you don’t need them, don’t use them. Spend the money on downloads or CDs instead. As always, there is no universal answer because it depends on all sorts of factors. These include the kinds of music you enjoy, how you listen to it, and why you listen to it. https://www.theguardian.com/technology/askjack/2019/oct/31/best-streaming-service-mp3-pays-artists
 

The Music That TikTok Users Want To Hear TikTok is an unstoppable force in the world of music. With more than one-billion downloads worldwide and over 500 million monthly users, TikTok has a sprawling community of creators who are actively shaping pop culture on a daily basis. From dances to jokes and even music, TikTok is at the forefront of social influence among young people, and that trends is likely to continue for the foreseeable future. TikTok’s influence on music is perhaps its most interesting. Since helping Lil Nas X rise to history-making success with his hit song, “Old Town Road,” the platform has aided other unlikely stars in finding success. First came Blanco Brown and “The Git Up,” which is now a platinum-certified song, and then came the one-million-dollar deal Stunna Girl received after her track “Runway” went viral. More recently, fast-rising star Ashnikko found a burst of attention after TikTok users discovered her sexually-charged smash, “STUPID.” https://haulixdaily.com/2019/10/music-tiktok-popular
 

What Is Music Mastering And Why Do I Need It? Music mastering is the final step in the recording process. During mastering, additional audio treatments are applied to your mix to correct problem frequencies and enhance the musicality of your track. Since magnetic tape replaced straight-to-lathe cutting in the late 1940s, audio mastering has become its own artform. But many in the music industry still see it as dark magic. Before we pull back the veil on this mystery, let’s define an important term. An “audio master” is the final version of a song that’s prepared for for sale, download, streaming, radio play, or any other form of mass consumption by listeners. https://diymusician.cdbaby.com/musician-tips/what-is-music-mastering/
 

How To Submit Songs To Spotify Playlist Curators Without Getting Ripped Off Do you want to submit your songs to Spotify playlists without getting ripped off by playlist submission services?Here’s why I ask… I saw this the other day:
“I just recently paid about 65 dollars for a playlist promotion service. I can see my Spotify plays from DistroKid. The plays for my track were zero for the whole “campaign”. That means no one ever actually considered the track. I don’t think the guy ever pitched to anyone.”
Not cool! And this isn’t a one-time occurrence. I did some Google searches and realized it’s fairly common. These services are popping up every day and DIY musicians can be easy targets. https://musicgoat.com/how-to-submit-songs-to-spotify-playlist-curators


Thanks for tuning in to this month’s DRT feeding of your mind!  Remember, DigitalRadioTracker.com is the leading broadcast monitoring company in the world that monitors Internet Radio stations streaming in cars, smart TV’s, smart refrigerators, airplanes, cell phones, tablets and other electronic devices such as smart speakers like Amazon Echo, Apple HomePod, & Google Home.
 
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